SMP Direct Response is based largely on Cost Per Action (CPA), a performance-based pricing model, where advertisers only pay when a specified action has been completed (e.g. a call, customer information, a purchase, form submission, website). That’s why pay for performance can achieve such a high ROI – a low risk, high value pricing model at its core.

We believe in creating equitable partnerships between advertisers and networks and aligning incentives to achieve powerful results. With more than 2 decades of experience in direct response, we are experts at helping advertisers reach more potential customers, increase sales and drive meaningful results on pay for performance-based pricing models.